Every business gets googled.

Someone hears your name, pulls out their phone, and searches. If you show up and look legit, they call. If nothing comes up, they call the next name on the list.

The part nobody sees

You never find out it happened.

No missed call, no lost quote, no bad review — just jobs you never knew you were in the running for, quietly going to whoever showed up. I make sure that's you: easy to find, clearly legit, and one tap from a call.

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Based in Fort Worth, Texas — and working remotely
Works with Small and local service businesses
First step I google you, then we talk — 20 minutes, no charge.
Typical project Measured in weeks, and scoped before it starts

What I do

Show up. Look legit. Get the call.

Get found

Your map listing, your search results, and the words on your site, so that when someone searches your name or your trade, you're there.

  • Local search
  • Map listings
  • Speed

Look legit

A site that says what you do, where you do it and how to reach you. Quick on a phone, clearly real, and simple enough that you can change the hours yourself.

  • Design
  • Build
  • Copy help

Keep up with the work

Once the phone rings, the small tool that replaces the spreadsheet, the shared inbox or the whiteboard. Booking, quoting, job tracking.

  • Internal tools
  • Customer portals

Most businesses need a bit of all three. The first call is where we work out which.

Who this is for

Trades and home services
  • Plumbers, electricians, HVAC
  • Roofers and remodellers
  • Landscaping and lawn care
  • Pest control and cleaning
Health and personal care
  • Dental and orthodontic practices
  • Physical therapy and chiropractic
  • Salons, barbers and med spas
  • Veterinary clinics
Local professional services
  • Small law and accounting firms
  • Insurance and real estate agents
  • Independent contractors and consultants
  • Anyone whose customers are within an hour's drive

How a project usually goes

1

I look you up first

Before we talk, I search for your business on a phone, the way a customer would. The call — twenty minutes or so — starts from what I found: what's missing, what looks off, and what would get you the call. No charge, and no obligation at the end of it.

2

Build the right thing

I write down what we agreed, price it, and build it. You see it coming together rather than at the end, so a wrong turn costs a day instead of a month.

3

Launch, then keep going

Going live is the middle of the job, not the end of it. Once real people are using the thing we can see what genuinely needs fixing, and fix that.

Who you'd be working with

An independent builder, not an agency

Deft Oryx is one person. When you email, I read it. When something breaks at an awkward hour, I am the one who fixes it. That is most of the pitch, and it is why a lot of this work comes from people who spent last year being passed around by somebody bigger.

Being small has limits, and it is only fair to name them up front. I take on a few projects at a time, so there is sometimes a wait, and I am not the right call for something that needs a team of six. What I can do is give a small business the sort of attention that usually only goes to a large one.

You get the person doing the work. Every time.

And if you already have a site that is nearly right, say so. Some months the most useful thing I do is fix three specific problems rather than start anything over.

Next step

Find out what your customers see.

Send me your business name. I'll search for it the way a customer would, and we'll talk through what comes up. If I'm not the right fit I'll say so, and point you at somebody who is.

Start a project